Brand Relaunch for Laurentiushof Vineyard

With its newest generational change the freshly renamed winery Laurentiushof  faces some challenges: The aim is to reach a new and younger target group without losing the loyal regular customers.

Weinflasche im neuen Verpackungsdesign – Design by ANKER
Verpackungsdesign für den Laurentiushof – Gewinner Deutscher Agenturpreis 2019 – Design by ANKER
Blick in den Hof des Weinguts – Design by ANKER
Renaming und Logodesign – Die neue Marke für den Laurentiushof – Design by ANKER

Renaming and Logo

To increase its recognition value, the vineyard wants to rename. The new name Laurentiushof meets the demands and adds local connection.
The clear word mark reveals an iconic wnie glas built from the letters U and T. This glas is also used separately as a signet.

Weinetikett mit Veredelung – Heißfolienprägung in Kupfer – Design by ANKER


The brand relaunch includes a restructurng of the product range. Instead of the previous uniform labels for all bottles, the wines are now offered in different product lines. The balanced range provides better orientation for the customer and scope in pricing.

The packaging was awarded "Best Packaging B2C" at the 2019 German Agency Award and an Honorable Mention at International Design Award (IDA) 2019.

Stimmungsbild vom Weingut Laurentiushof – Design by ANKER
Sortiment und Flaschengestaltung der Weinlinien – Design by ANKER
Zeichnung Wiedehopf – Design by ANKER

House Line

The House Line covers the largest selection of wines and represents the winery’s core. Illustrations of regional birds alongside with funny texts stand as mascots for wine as a product of nature and are a great recognition factor.

Etikettengestaltung mit Illustration – Design by ANKER
Flaschenetikett mit Text – Design by ANKER
Typografisches Etikettendesign mit Folienprägung – Design by ANKER
Neugestaltung der Weinlabel des Laurentiushof – Design by ANKER
Closeup der Druckveredelung – Goldene Prägung auf Naturpapier – Design by ANKER
Regionallinie mit roter Kapsel und Flaschenanhänger – Design by ANKER

Regional Line

The "Meenzer Domsgickel" opens up the Regional Line as well as access to the souvenir market. This special bird sits atop the Cathedral in Mainz and is a beloved landmark of the town. People looking for an authenic gift from Mainz gladly pick this corresponding regional wine.

Falzflyer mit abwechslungsreichem Layout – Design by ANKER

Further Media

In the meantime, the likable birds have become irreplaceable in the complete corporate design of the winery.

Stimmungsbild aus dem Weinberg des Laurentiushof – Design by ANKER
Werbemittel für die Weinbestellung – Formular, Kuli und Postkarte – Design by ANKER


  • Brand workshop
  • Naming
  • Logo redesign
  • Corporate design
  • Packaging design
  • Illustration
  • Text
  • Print media
  • Promotional materials
  • Signage
  • Print production
Stimmungsbild von der Weinlese – Design by ANKER
Ettikettengestaltung und illustrierter Weinkarton – Design by ANKER

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Frederic Beier
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60598 Frankfurt am Main


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