Brand Relaunch for Laurentiushof Vineyard
With its newest generational change the freshly renamed winery Laurentiushof faces some challenges: The aim is to reach a new and younger target group without losing the loyal regular customers.
Renaming and Logo
To increase its recognition value, the vineyard wants to rename. The new name Laurentiushof meets the demands and adds local connection.
The clear word mark reveals an iconic wnie glas built from the letters U and T. This glas is also used separately as a signet.
Collection
The brand relaunch includes a restructurng of the product range. Instead of the previous uniform labels for all bottles, the wines are now offered in different product lines. The balanced range provides better orientation for the customer and scope in pricing.
The packaging was awarded "Best Packaging B2C" at the 2019 German Agency Award and an Honorable Mention at International Design Award (IDA) 2019.
House Line
The House Line covers the largest selection of wines and represents the winery’s core. Illustrations of regional birds alongside with funny texts stand as mascots for wine as a product of nature and are a great recognition factor.
Regional Line
The "Meenzer Domsgickel" opens up the Regional Line as well as access to the souvenir market. This special bird sits atop the Cathedral in Mainz and is a beloved landmark of the town. People looking for an authenic gift from Mainz gladly pick this corresponding regional wine.
Further Media
In the meantime, the likable birds have become irreplaceable in the complete corporate design of the winery.
Services
- Brand workshop
- Naming
- Logo redesign
- Corporate design
- Packaging design
- Illustration
- Text
- Print media
- Promotional materials
- Signage
- Print production
Legal Notice
Information provided according to Sec. 5 German Telemedia Act (TMG)
Frederic Beier
ANKER
Mörfelder Landstraße 109
60598 Frankfurt am Main
Germany
Contact
Telephone: 069.59600241
Email: mail@anker-design.de
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VAT Id number according to Sec. 27 a German Value Added Tax Act:
DE238312876
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Quelle
technical realization
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