Brand Relaunch for Laurentiushof Vineyard

With its newest generational change the freshly renamed winery Laurentiushof  faces some challenges: The aim is to reach a new and younger target group without losing the loyal regular customers.

Weinflasche im neuen Verpackungsdesign – Design by ANKER
Verpackungsdesign für den Laurentiushof – Gewinner Deutscher Agenturpreis 2019 – Design by ANKER
Blick in den Hof des Weinguts – Design by ANKER
Renaming und Logodesign – Die neue Marke für den Laurentiushof – Design by ANKER

Renaming and Logo

To increase its recognition value, the vineyard wants to rename. The new name Laurentiushof meets the demands and adds local connection.
The clear word mark reveals an iconic wnie glas built from the letters U and T. This glas is also used separately as a signet.

Weinetikett mit Veredelung – Heißfolienprägung in Kupfer – Design by ANKER

Collection

The brand relaunch includes a restructurng of the product range. Instead of the previous uniform labels for all bottles, the wines are now offered in different product lines. The balanced range provides better orientation for the customer and scope in pricing.

The packaging was awarded "Best Packaging B2C" at the 2019 German Agency Award and an Honorable Mention at International Design Award (IDA) 2019.

Stimmungsbild vom Weingut Laurentiushof – Design by ANKER
Sortiment und Flaschengestaltung der Weinlinien – Design by ANKER
Zeichnung Wiedehopf – Design by ANKER

House Line

The House Line covers the largest selection of wines and represents the winery’s core. Illustrations of regional birds alongside with funny texts stand as mascots for wine as a product of nature and are a great recognition factor.

Etikettengestaltung mit Illustration – Design by ANKER
Flaschenetikett mit Text – Design by ANKER
Typografisches Etikettendesign mit Folienprägung – Design by ANKER
Neugestaltung der Weinlabel des Laurentiushof – Design by ANKER
Closeup der Druckveredelung – Goldene Prägung auf Naturpapier – Design by ANKER
Regionallinie mit roter Kapsel und Flaschenanhänger – Design by ANKER

Regional Line

The "Meenzer Domsgickel" opens up the Regional Line as well as access to the souvenir market. This special bird sits atop the Cathedral in Mainz and is a beloved landmark of the town. People looking for an authenic gift from Mainz gladly pick this corresponding regional wine.

Falzflyer mit abwechslungsreichem Layout – Design by ANKER

Further Media

In the meantime, the likable birds have become irreplaceable in the complete corporate design of the winery.

Stimmungsbild aus dem Weinberg des Laurentiushof – Design by ANKER
Werbemittel für die Weinbestellung – Formular, Kuli und Postkarte – Design by ANKER

Services

  • Brand workshop
  • Naming
  • Logo redesign
  • Corporate design
  • Packaging design
  • Illustration
  • Text
  • Print media
  • Promotional materials
  • Signage
  • Print production
Stimmungsbild von der Weinlese – Design by ANKER
Ettikettengestaltung und illustrierter Weinkarton – Design by ANKER

Legal Notice

Information provided according to Sec. 5 German Telemedia Act (TMG)

Frederic Beier
ANKER
Mörfelder Landstraße 109
60598 Frankfurt am Main
Germany

Contact

Telephone: 069.59600241
Email: mail@anker-design.de

VAT

VAT Id number according to Sec. 27 a German Value Added Tax Act:
DE238312876

Dispute resolution

We do not take part in online dispute resolutions at consumer arbitration boards.

Quelle

www.e-recht24.de

technical realization

Softloop

Disclaimer

 

Liability for Contents
As service providers, we are liable for own contents of these websites according to Sec. 7, paragraph 1 German Telemedia Act (TMG). However, according to Sec. 8 to 10 German Telemedia Act (TMG), service providers are not obligated to permanently monitor submitted or stored information or to search for evidences that indicate illegal activities.

 

Legal obligations to removing information or to blocking the use of information remain unchallenged. In this case, liability is only possible at the time of knowledge about a specific violation of law. Illegal contents will be removed immediately at the time we get knowledge of them.

 

Liability for Links
Our offer includes links to external third party websites. We have no influence on the contents of those websites, therefore we cannot guarantee for those contents. Providers or administrators of linked websites are always responsible for their own contents.

 

The linked websites had been checked for possible violations of law at the time of the establishment of the link. Illegal contents were not detected at the time of the linking. A permanent monitoring of the contents of linked websites cannot be imposed without reasonable indications that there has been a violation of law. Illegal links will be removed immediately at the time we get knowledge of them.

 

Copyright
Contents and compilations published on these websites by the providers are subject to German copyright laws. Reproduction, editing, distribution as well as the use of any kind outside the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private use only. The commercial use of our contents without permission of the originator is prohibited.

 

Copyright laws of third parties are respected as long as the contents on these websites do not originate from the provider. Contributions of third parties on this site are indicated as such. However, if you notice any violations of copyright law, please inform us. Such contents will be removed immediately.