In 2016, Michael Maucher founded his company for technical real estate consulting. However, the successful company lacks a recognizable positioning and a suitable Corporate Design that represents its own claim.
With a stylized tree, the client had deliberately chosen a symbol of growth and durability. Like the color green, it was also to be integrated into the new Corporate Design. Said, done: a concise and strong brand mark is created, clear in form and distinct in color.
In addition, another color enters the stage: the dark, confidence-inspiring green underlines the newly developed positioning and represents a self-confident company that stands for quality and creates value.
The new website applies the alternation of the two shades of green in a profitable way. Spacious, authentic photos of the employees show the faces of the company. The characteristic shape of the rounded corners from the logo is repeated as a design element and increases the recognizability of the website.
MAUCHER CONSULT remains true to itself on the external media as well - with a high-value design and clear positioning.
With the foundation of two new subsidiaries, Michael Maucher develops new business models. The new Corporate Identity accompanies the process with a play of form and color and simultaneously ensures that the affiliation to MAUCHER CONSULT is always recognizable.
Corporate Design Preis 2021 – Nominee (Corporate Design Redesign)
60594 Frankfurt am Main
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