Corporate Design Relaunch Maucher Consult

In 2016, Michael Maucher founded his company for technical real estate consulting. However, the successful company lacks a recognizable positioning and a suitable Corporate Design that represents its own claim.

Corporate Design

With a stylized tree, the client had deliberately chosen a symbol of growth and durability. Like the color green, it was also to be integrated into the new Corporate Design. Said, done: a concise and strong brand mark is created, clear in form and distinct in color.

In addition, another color enters the stage: the dark, confidence-inspiring green underlines the newly developed positioning and represents a self-confident company that stands for quality and creates value.

Responsive Webdesign

The new website applies the alternation of the two shades of green in a profitable way. Spacious, authentic photos of the employees show the faces of the company. The characteristic shape of the rounded corners from the logo is repeated as a design element and increases the recognizability of the website.

Out-of-Home Communication

MAUCHER CONSULT remains true to itself on the external media as well - with a high-value design and clear positioning.

MAUCHER Group of Companies - Making three out of one

With the foundation of two new subsidiaries, Michael Maucher develops new business models. The new Corporate Identity accompanies the process with a play of form and color and simultaneously ensures that the affiliation to MAUCHER CONSULT is always recognizable.


  • Brand Workshop
  • Brand Concept / Corporate Identity
  • Claim 
  • Logo Design
  • Corporate Design
  • Stationery
  • Website
  • Print media
  • Promotional materials
  • Signage
  • Outdoor Advertising
  • Production
  • Texting (with ext. partner)
  • Corporate Photography (with ext. partner)




Corporate Design Preis 2021 – Nominee (Corporate Design Redesign)

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Information provided according to Sec. 5 German Telemedia Act (TMG)

Fred Beier
Schwanthalerstraße 25H
60594 Frankfurt am Main


Telephone: 069.59600241


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technical realization




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