The Frankfurt area hosts many agencies and photographers working in the food sector, but only one renowned Foodstylist. Natalia Ravior wants to enter the market and represents herself with a striking Corporate Design.
The striking Mission statement Good Looking Food catches the eye in lucent pink. The center piece of the new branding iscompleted by the compact initial mark NR.
The background pattern shows graphical shapes of food. They are printed in pink on deep green which generates a third color: beefy aubergine.
To introduce hersself to the market, Natalia Ravior sends out a conspicious print mailing. In digital times, a real eye-catcher in the daily mail – even for advertisers who have already seen everything.
The highlight of the mailing is a card made from seed paper, which can be planted in to grow “Good Looking Food” yourself. The envelope and accompanying card are also impressive. By this we make sure that the recipient keeps the escort card even if the seed card is already planted.
The mailing was awarded with German Agency Award 2019 for Best Mailing (B2B) and International Design Award 2019 in Bronze.
German Agency Award 2019 – Best Mailing (B2B)
International Design Award (IDA) 2019, Bronze
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